I had a bride tell me this today.
“I know I want you to do the flowers… I just have no idea what flowers I actually want.”

Honestly? That’s my favourite kind of conversation.
She’d already booked her venue. She knew the date. She knew how she wanted the day to feel. What she didn’t know was whether she wanted garden roses, anthuriums or hydrangeas. But you know what? She didn’t need to.

One of the biggest misconceptions about wedding flowers is that you need to have it all figured out before you talk to a florist.

You really don’t, and actually I’d rather you didn’t. Not, because I want to take over and run everything, but because there might be a better outcome if we work things through.

The first thing I want to know isn’t your favourite flower. It’s where you’re getting married, because your venue already tells me so much.
 
Are we in the city or the country? A winery or an industrial space? How much natural light is there? Is it modern or traditional? Will guests walk into one large space, or move between different areas? Are you having a cocktail hour inside or on the lawn?

Does the room already have plenty of character, or are the flowers going to create it?
From there, we start talking about the feeling.

Relaxed. Modern. Colourful. Quiet. Elegant. Fun.

Those conversations are far more valuable than scrolling Pinterest trying to work out whether you like larkspur or delphiniums best (majority of people don’t know the difference).